How To Haunt Your Prospects (In a Good Way)
And finally stop leaving money on the goddamn table
Ever feel like that power drill you looked at once is now following you around like a stray dog with daddy issues?
Yeah. That’s retargeting.
You Google something dumb like “best lawnmower under $200,” and boom—you’re haunted for a week straight. Facebook, YouTube, even grandma’s Pinterest board is now whispering, “Hey man… you still want that mower?”
Creepy? A little.
Effective? Not always.
Because the way most marketers use it is lazy. Just looping the same generic ad over and over like it’s gonna suddenly hypnotize someone.
But when done right?
Retargeting is a f*ing goldmine.**
Low effort. Stupid high ROI.
And no… you don’t have to be a stalker about it.
Let’s break this down.
The Truth About Sales (Nobody Wants To Hear)
Unless you’re selling candy at the checkout line or some impulsive $7 clickbait course, most people don’t buy immediately.
They shop around.
They forget.
They stall.
Then they binge-watch a murder docuseries and completely forget about you.
Why?
Because every buyer goes through what those MBA types call the “customer journey.”
Pretentious as hell, I know. But stick with me here…
Most People Buy Like This:
1. They realize something’s off
2. They decide to fix it
3. They start researching options
4. They compare a few providers
5. Then they buy
Notice how late “buying” actually happens? Step five. Five.
If you’re only showing up then, you’re late to the party. And guess what latecomers get?
Price-shopped.
Ignored.
Ghosted.
The sweet spot?
Step 3.
That moment they type “best solution for X” and boom—you show up, cool, confident, and steps ahead of every other jackass running Facebook ads from his garage.
But here’s the problem…
Most Prospects Are Goldfish
You can show up, be brilliant, and say all the right shit—
…but if they scroll away?
You’re dead to them.
Attention span today? It’s worse than your ex’s texting habits. People forget what they saw 3 minutes ago, let alone yesterday’s perfectly crafted ad.
That’s where strategic retargeting comes in.
But again—we’re not playing repeat-a-thon here. We’re not putting the same billboard in their face 42 times until they scream.
We’re building a damn storyline.
The Right Way To Retarget (That Builds Trust On Autopilot)
Here’s what you do instead:
🎥 Record 3-5 short, punchy videos. Each one solving a specific pain point.
🎯 Serve them sequentially to the people who clicked or engaged with your first ad.
That way, every time they see you, you’re giving them new value.
You’re not just waving at them like a weirdo from across the street.
You’re actually helping.
And now, instead of being “that dude who keeps showing up on my feed,” you become…
✅ “That expert who keeps showing me cool stuff for free.”
You’re building trust before money changes hands.
You’re pre-selling without even trying.
And that’s when something powerful kicks in:
The Reciprocity Reflex (aka: Make Them Feel Like They Owe You)
Humans are weird. We don’t like being in debt.
Even emotional debt.
If someone helps you out without asking for anything in return, your brain starts whispering…
“You gotta do something back for this guy…”
We’re wired that way.
So if your ads are doing more than selling—if they’re actually teaching, solving, giving…
Then when it is time to talk?
They already like you.
They already trust you.
And they’re halfway sold.
No hard closes. No awkward phone calls. No begging.
Just easy sales from people who already see you as the guy who helped them when nobody else did.
That’s what real influence looks like.
What To Do Next
Think:
Where could you use this in your funnel right now?
What kind of helpful content could you build out?
What objections could you crush before they’re even raised?
Test it. Build it. Run it.
And watch your leads start showing up warmer than grandma’s apple pie on a Sunday afternoon.
Talk soon,
Hunter
P.S. Wanna shortcut this whole thing?
Hit us up. I’ll personally look at your current setup, run through what’s working (and what’s not), and map out what I’d do differently. No fluff. No pressure. No creepy stalker sales pitch.
If you like the plan, cool—we’ll talk about working together.
If not? No biggie. You’ll still walk away with some killer ideas.
👉 Just click the button below, it will take you to our form page.